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Swift by Name, Swift By Nature - Celebrating 50 Years

Celebrating 50 years and officially Swift

This year is especially important to us. Not only did we celebrate our 50th Birthday as a company, but we also
rebranded and brought Swift back to our brand name. Some think that Swift is just a word we use to describe our quick service, others that it's just the brand name, but in fact - it's both!

Why Swift?

Swift is actually our family name. Swift Blinds was founded by Alan Swift back in 1969 and the business was run from the back of a local post office. We started as a small family-run business and over the last 50 years we have grown into one of the leading blind manufacturers and suppliers in the UK. We’ve been through a journey of making and selling our blinds that’s led us right up to the cutting edge. 

When we started our on-line website, we traded as Direct Blinds. We thought that this was an easier site name for people to find us online. However, with more competitors appearing on the horizont it became harder to stand out from other companies with such a generic name. 

So this year, we thought, if we need a new, more defined brand name, Swift needs to come back. 

Swift by name, Swift by nature

No other name would represent our brand better than Swift Direct Binds. Today we offer the quickest turnaround in the country. Not only do we make blinds and curtains to perfectly fit your windows, but also we can deliver the majority of them within 3-5 working days on a standard delivery, Plus, using our SwiftTrack service, we can make the blinds on the day you order them and deliver them to you the very next day. That's impressive, right? You can learn more about SwiftTrack & how it works here

Quality is our staple

We should also mention that because we sell direct, you don’t just get handmade quality products made by a team of people that have genuine passion and care for their work, you also get incredible value for money.

We use the highest quality fabr​ic and materails drawn from the leading UK suppliers, and double check the quality of all products before shipping them to you. 

We are confident of the quality of our products and we want our customers to be too; that's why we offer a 5-year guarantee on all our blinds and curtains.

So, who are Swift Direct Blinds? 

We’re blind and curtain crafting experts, with 50 years of experience under our belts, all made-to-measure, proudly manufactured in Huddersfield, at the heart of heritage textile country.

Want to know more about our history? Read our timeline.

We hope you found it interesting to learn more about our brand and values. So, next time you buy from us, you know that our products come with 50 years worth of expertise and history. 

Blog Posts

Back to School - Children’s Bedroom Blinds

Back to School - Children’s Bedroom Blinds

As Spring is just around the corner, and the days are getting longer, what better time to think about refreshing, or preparing, your Children’s bedrooms! In this blog we’re giving you a handy guide to selecting children’s blinds so read on for all our handy tips on blind types, fabric choices, and sleep hygiene.

Read more >
Beautiful blinds on a budget

Beautiful blinds on a budget

Trying to buy blinds on a budget and worried you’ll have to break the bank to cover all the windows in your home? Need to replace blinds but want to be mindful of your expenses? Then this is the perfect blog for you – read on to see some of our cost-effective blinds that are beautiful without breaking the bank.

Read more >
Valentine’s Day Competition

Valentine’s Day Competition

Love is in the Air! Here at Swift Direct Blinds we’re celebrating with a Valentine’s Day Competition. We want you to express your love for your friends and family by nominating them to win a £100 Swift Direct Blinds voucher, you’ll also win a £50 love2shop voucher too. Read our blog here for full details on how to enter the competition.

Read more >
What our customers say
five stars
21 hours ago
Premier 50mm Grained Bright White
Lovely well made blinds. Slight wood effect made the texture more interesting. Easy to install...
Mr
five stars
yesterday
Kana Turquoise
Really good quality and the colour is true to type.
Margaret Bristow
five stars
yesterday
Emi Apricot
Nice curtains, good blackout.
Matt
five stars
yesterday
Bella Blackout Bright Orange
Ordered and delivered pre Christmas and now finally up. Pleased with all order process right...
Tim
five stars
yesterday
Premier 50mm Grained Bright White
Great quality product for a good price. Videos of how to measure were very helpful and our blind...
Ashton
five stars
yesterday
Atlas Antique
Looks fantastic
Mr David Morris
four stars
2 days ago
Stockholm Mellow Yellow
Happy with the blinds the stitching on the hem is a little bit off but it’s okay.
MALCOLM TILL
five stars
2 days ago
Oslo Blackout Dark Grey
Great blinds and easy to fit
Mr Stevan Dulay
Rated 4.5 out of 5 based on 33,188 reviews on Trustpilot Logo

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